Marketing Analyst

We are looking for an experienced Marketing Analyst to support and scale our marketing analytics capabilities. In this role, you will partner closely with Marketing, Product, and Data teams to measure performance, uncover growth opportunities, and drive data-informed decision-making across digital channels.

Scentbird is a digital subscription service and fragrance marketplace inspiring people to discover and explore scents beyond the ordinary.

• Analyze performance marketing across marketing channels
• Own CAC, LTV, ROI analysis and help optimize marketing efficiency
• Build and maintain attribution models and support incrementality testing
• Design and analyze A/B tests across creatives, landing pages, and funnels
• Partner with Marketing, Product, and Data teams to identify growth opportunities
• Build dashboards and reports for leadership and marketing teams
• Translate complex data into clear, actionable insights

• 3+ years of experience in marketing / product / data analytics
• Strong SQL and experience working with large datasets
• Experience with digital analytics tools (GA4, Mixpanel, Amplitude, Looker, etc.)
• Solid understanding of performance marketing metrics (CAC, LTV, ROAS, attribution)
• Hands-on experience with A/B testing and experiment design
• Experience working with event tracking and GTM
• Upper-intermediate English or higher
• Python++

Nice to have:

• Knowledge of incrementality testing, MMM, or causal inference
• Experience using LLMs for analytics use cases (reporting automation, anomaly detection, internal tools)

• Competitive compensation + bonus
• Fully remote work
• Paid time off
• Fast-growing, product-driven company with strong analytics culture